Clothing retail and order fulfilment
Distributed order routing for wholesale brands

Your ecommerce.
Your customers.
Your retail network.

Sell directly through your own website while giving your existing retailers the opportunity to fulfil orders. Keep the customer relationship, strengthen your retail network and grow online without competing with your stockists.

Simple by design

One order. Your whole network.

Keep the purchase on your website while giving your retailers the fulfilment opportunity.

01

Customer buys from your website

The customer completes checkout on your own Shopify or WooCommerce store.

02

Your network receives the order

Relay Orders notifies eligible retailers. The first to claim confirms they can fulfil.

03

Retailer ships. Brand stays connected.

Your retailer dispatches the order; your brand keeps the customer relationship and visibility.

Ecommerce integrations

Works with the platforms brands already use.

Relay Orders is being developed to connect your existing ecommerce store with your retailer network.

Shopify
WooCommerce
BigCommerce

Interested in another platform? Let's talk →

Clothing retail and order fulfilment
THE OPPORTUNITY

Stop sending ready-to-buy customers away.

A stockist finder sends visitors on another journey. Relay Orders captures the order on your site and connects it to stock held by your retail network.

Explore the benefits →
Built for wholesale-first brands

Grow together, not apart.

Grow online without conflict

Your ecommerce channel works through your retail partners instead of competing with them.

Strengthen your retailer network

Send real customer demand to your resellers and give them a reason to stock more.

Keep the customer relationship

The customer checks out on your brand website. You retain the customer and order data.

Shopper seeing competing sponsored advertisements on social media
The cost of sending shoppers away

Once they leave your website, the competition for their attention begins.

A stockist link can send your potential customer elsewhere. Competing brands and retailers can then reach shoppers with ads on platforms like Instagram. Relay Orders keeps checkout with your brand, while your retailers fulfil the sale.

Why it matters →
Clothing retail and order fulfilment
FROM ORDER TO DELIVERY

Your retailers fulfil. Your brand stays connected.

A better way to sell together

Ready to turn website demand into retailer sales?

Tell us about your brand and your reseller network.

Start a conversation →